Cricket Appliance Packaging Design and Branding

When The Cricket Company decided to refresh its appliance packaging which was originally designed over ten years ago, I was responsible for designing a completely new look to be carried across all current and future packages as well as photographing and post-processing the products.

Cricket Appliance Packaging Design
The original packaging was a clear box to show the product through the PVC. The new packaging consists of corrugated e-flute card board. This gave me the opportunity to make the products look their best on the boxes through dramatic lighting while photographing and post processing to perfect the look.

Cricket Appliance Packaging Design
One side of the box lists the product features through the use of bullets, while the other side explains the benefits of the product’s features.

Cricket Appliance Packaging Design
The main appliance features are set in a large, bold font and printed with silver foil to draw attention and immediately give customers a basis for comparison when shopping. These features are also represented by circular icons on the front and side of the boxes which contain a visual representation of the technology along with a word about their benefits.

Cricket Appliance Packaging Design
Cricket Appliance Packaging Design
I illustrated the benefits the dryers offer stylists in Illustrator to go along with the copy on the side of the boxes describing these benefits. The illustrations draw customers in enticing them to read copy they might otherwise not care to read.

Cricket Appliance Packaging Design
I photographed the dryers below and from an angle for the fronts of the boxes to give them a bold look demanding attention. I created gradient meshes in Illustrator to add a misty/steaming glow. The back of the boxes shows the dryers from a straight on side view with features pointed out using white lines. A paragraph at the bottom describes the dryer in more detail.

Cricket Appliance Packaging Design
The dryer finger diffuser packaging has some changes to the layout but still follows the essential look first developed with the dryer packaging.

Cricket Appliance Packaging Design

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Creative Commons License
Cricket Appliance Packaging Design and Branding by Max Williams is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.maxwilliamsdesign.com.
Permissions beyond the scope of this license may be available at http://www.maxwilliamsdesign.com/.

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